Unleashing an Oceanic Frenzy: ‘The Little Mermaid’ Trailer Surpasses Disney’s Live-Action Records, Following ‘The Lion King'”

The Little Mermaid

Disney’s live-action adaptation of ‘The Little Mermaid’ has already made a splash in the film industry. The film’s first full trailer has broken records, amassing over 108 million views globally in its first 24 hours. This makes it one of the most-watched trailers for any title in Disney’s growing stable of live-action reimaginings and the biggest for a Disney live-action title since ‘The Lion King’ in early 2019. These numbers are inclusive of both the broadcast TV audience and digital viewership.

The trailer premiered during the Academy Awards ceremony on March 12, where Halle Bailey and Melissa McCarthy introduced it to the world. Bailey, who plays Ariel in the live-action update of the 1989 animated classic, will be joined by McCarthy, who will portray the villainous Ursula. ‘The Little Mermaid’ trailer surpassed the first full trailer for ‘Aladdin,’ which was viewed 106.5 million times, and other Disney films like ‘Maleficent: Mistress of Evil,’ ‘Mulan,’ and ‘Cruella.’

Directed by Rob Marshall, ‘The Little Mermaid’ is set to release in theaters over Memorial Day. Alan Menken, an Oscar-winner, returns to update his score and pen a new song featuring lyrics from Lin-Manuel Miranda. The movie will also feature four new songs original to the remake. Javier Bardem, Awkwafina, Jacob Tremblay, and Jonah Hauer-King co-star in the film, which tells the tale of a mermaid who longs to join the human world.

Over the past decade, Disney has found great success with live-action remakes of its animated classics, with ‘Beauty and the Beast,’ ‘Aladdin,’ and ‘The Lion King’ among those clearing $1 billion globally. Its upcoming remakes include ‘Snow White,’ starring Rachel Zegler and due out in March 2024. Disney also has other remakes in the works, such as ‘Lilo & Stitch,’ as well as a ‘Lion King’ prequel, ‘Mufasa: The Lion King,’ from director Barry Jenkins.

Following the trailer’s in-show debut at the Oscars, ‘The Little Mermaid’ became Twitter’s No. 2 trend, where it remained for most of the night. The trailer also climbed to YouTube’s No. 1 Globally Trending video. This indicates the significant buzz that the film has already generated among audiences, especially with the involvement of Bailey and McCarthy in the leading roles. Overall, ‘The Little Mermaid’ seems poised to make a major impact in the box office, continuing Disney’s trend of blockbuster remakes.

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